SONNET: HOME & AUTO INSURANCE
Sonnet is the modern, fully online and easy way to buy Home and Auto insurance in Canada. They re-imagined the entire insurance experience, all supported by first-rate customer service.
We decided to position Sonnet Insurance as a company who is there to help you before any of the bad things happen. We wanted to improve our customers' lives by giving them the know-how and tools to get through life's firsts.
OUT OF HOME
This display will be placed in malls and outlet stores, acting as an interactive ad.
The doors will be locked, inviting users to try and break in. Upon further exploration, the user can find useful tips behind the door which will help them secure their own homes.
A small hidden camera on top of the door will record the instances and help fuel social media content.
This display will be found along emergency call-boxes on the highway as well as on road sides.
One of the things we noticed about young, first-time car-owners is that they're not adequately educated on taking proper care of their vehicles in Driver's Ed.
To get them up to speed, we'll provide them with useful information to help elongate the life of their vehicles.
Our Instagram page will feature daily tips as well as compilation videos from our out-of-home displays.